To counteract the continued global commoditization of the convertible PC sector, this campaign challenges the conventions of the PC and tablet category.

YOGA NO MORE SAME CAMPAIGN

It dramatizes the reasons why Yoga is different from other brands in a bold, vibrant and memorable way, reinforcing Lenovo master brand premise that ‘different is better’.

Three different 30 second spots, one for each new product.

The global outdoor ads aligned to the TV commercial.

Social Media creative utilized and extended the TVC content for both paid and organic posts.

Website design for product description pages and ecomm integration