Lenovo Different is Better
LENOVO DIFFERENT IS BETTER
Lenovo’s brand strategy revolves around the idea that ‘different is better’. This promise informs a relentless drive for innovation from pocket to data center.
The brand expression reflects this mindset through three principles; Lively not hectic, unexpected not silly and bold not aloof.
One section of the Lenovo brand guidelines for Programs resulted in a cohesive approach to Corporate initiatives as shown below.
See what these internal programs looked like prior to the guidelines. Click here
Retail brand guidelines ensures a consistent application across various retail experiences.
