HelloMoto is an iconic brand phrase. To celebrate the launch the Moto Z2 Play we leveraged this greeting to reflect the inventiveness of the brand and exciting possibilities of the MotoMod accessories.
MOTO Z2 PLAY LAUNCH
Say hello to something new. Hello to breaking away from the endless scroll. Hello to connecting with other people and embracing fun new experiences. Hello to a world of unlimited possibilities.
A selection of Social Media creative
The launch event utilized the hands thematic in fun and surprising ways.
A follow-up campaign was developed separately to focus on MotoMods.
