MOTOROLA MOTO G5
The Moto G5 was the first campaign I worked on after joining Lenovo. At the time, the branding was evolving and this campaign explored using patterns as a strong visual component across channels.
The idea behind this campaign is that beyond Moto G5’s great design, it is also deceptively powerful. These unseen aspects of the device are revealed in not-too-subtle ways through their shadows.
