The Holiday season is the most important shopping period. Each mall has a variety of family orientated events to promote that help drive in-center foot traffic.
NATIONAL HOLIDAY CAMPAIGN
This campaign celebrates the spirit of the season with the thematic ‘Give and Let Give’, with a customized shorthand for each service such as “Give: Memories” for photos.
A series of templates that accommodate every event type across all properties.
The campaign theme provided flexibility to accommodate any ad-hoc additional messaging.
The same red masthead logo and snow graphics were used for Black Friday to create a seamless connection between the two consumer moments.
This creative has been used for multiple years with alternate mastheads and modified headlines.
