A creative director specializing in brand identity + expression

With 25 years experience across the UK, Australia and the US, I have been fortunate to work at several world renowned agencies designing and marketing a range of innovative brands.

I have also had the privilege of working at several category leading companies managing internal creative departments fusing the best of agency and corporate culture to maximize team potential.

I believe in creativity infused with a big idea, branding driven by purpose, advertising grounded in human truth and managing people with humility and respect.

Project highlights

BRANDING

ADVERTISING

Corporations I have worked for managing internal creative teams

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Creative agencies I worked at in London or Sydney

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Some of the brands I worked on while at agencies

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I witnessed first-hand Peter’s extraordinary gifts as an inspirational and boundary-pushing talent and committed coach.

Amy Harp Vice President, Marketing, Reynolds American Inc.
In addition to his creative oversight, I found Peter's teamwork style very welcome as we launched the new visual identity for Motorola.

Maureen Ahmad Brand Management Director, Lenovo
Finding a creative leader who can dream big ideas and add real strategic velocity can be hard to find. For Peter this is second nature.

Danny Olivas Vice President, Marketing, Westfield Corporation
At Westfield Peter created some incredible campaigns. I was amazed by his passion for the work that was both creative and incredibly strategic.

Andrew Martineau Marketing Director, Westfield Corporation

A creative director specializing in brand identity + expression

I believe in creativity infused with a big idea, branding driven by purpose, advertising grounded in human truth and managing people with humility and respect.

Project highlights

Corporations I have worked for managing internal creative teams

Creative agencies I worked at in London or Sydney

Some of the brands I worked on while at agencies

I witnessed first-hand Peter’s extraordinary gifts as an inspirational and boundary-pushing talent and committed coach.

In addition to his creative oversight, I found Peter's teamwork style very welcome as we launched the new visual identity for Motorola.

Finding a creative leader who can dream big ideas and add real strategic velocity can be hard to find. For Peter this is second nature.

At Westfield Peter created some incredible campaigns. I was amazed by his passion for the work that was both creative and incredibly strategic.

Creative Director